Why MS and Google create free keyboard for iOS?

At first, there is one thing you might hear or not: If a product is free, we – the customers are part of product.

Today, I knew this news Microsoft iOS Keyboard and in the past  Google iOS Keyboard. The question is why they bother to make a good and free products for users?

Looking at this screenshot, you would see

3662090_wordflowkeyboard2-800x708_1.jpg

For 3rd party keyboards on iOS, there is an option to allow them to connect to an internet server for advance features such as “improve prediction” :). So here is my guessing: both MS and Google are now on the way to collect user typing characters or else I am aware of. What are their big picture behind? Let’s think in another moment.

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